Online Μαθήματα για Social Media, Marketing, SEO & Ηλεκτρονικό Εμπόριο, από το International Open Academy

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Δείτε την Προσφορά

  • 9,99€ από 99€ για Online Μαθήματα Social Media Manager
  • 9,99€ από 99€ για Online Μαθήματα Market your Business
  • 9,99€ από 99€ για Online Μαθήματα Become an SEO Expert
  • 9,99€ από 99€ για Online Μαθήματα Start your Business
  • 9,99€ από 99€ για Online Μαθήματα Profitable eCommerce Management
  • Τα μαθήματα γίνονται στα Αγγλικά
  • Πρόσβαση στα μαθήματα 24/7 για 1 χρόνο από την ημερομηνία εγγραφής
  • Περιλαμβάνεται πιστοποιητικό παρακολούθησης
  • Τα μαθήματα είναι αναγνωρισμένα από τον διεθνή οργανισμό ICOES (International Council for Online Educational Standards- www.icoes.org) - accreditation number ICOES/00763/13/36
Πιστοποιητικό
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Social Media Manager
Start building Instagram, Facebook, Twitter, and LinkedIn marketing strategies to drive traffic to your website. Harness the power of social channels and learn what it takes to become a social media manager

What you will learn
  • knowing which social media platform your potential customers use
  • creating content that people will engage with
  • listening to and engaging your followers
  • creating an effective social media strategy and understanding how to measure it to ensure it works
  • managing social media by creating a content calendar and using the right tools to save you time and get you organized when you schedule your posts
Course Breakdown
Module 1: Introduction And Strategy
1.1. Meet your tutor, social media manager and YouTuber, Latasha James
1.2. How this course will help you
1.3. How to develop a content strategy for any platform
1.4. Choosing the right platforms
1.5. Setting the correct goals
1.6. How to create well designed social media content
1.7. Creating a content calendar and tools for content scheduling
1.8. Measuring Key Performance Indicators (KPIs)

Module 2: Facebook
2.1. Facebook setup and walkthrough
2.2. Content strategy to get the most out of Facebook
2.3. Facebook Groups moderation
2.4. Facebook customer service 101
2.5. Facebook ads 101
2.6. How to use Facebook analytics

Module 3: Instagram
3.1. Instagram setup and walkthrough
3.2. Content strategy to get the most out of Instagram
3.3. Scheduling tools for Instagram
3.4. Instagram hashtag strategy
3.5. Instagram Story strategy
3.6. Instagram Live strategy
3.7. Instagram engagement strategies
3.8. Instagram ads 101
3.9. How to use Instagram Analytics

Module 4: Linkedin
4.1. Company profile platform setup and walkthrough
4.2. Personal profile platform setup and walkthrough
4.3. Content strategy to get the most out of LinkedIn
4.4. Thought leadership and employee advocacy strategy
4.5. LinkedIn ads
4.6. How to use LinkedIn analytics

Module 5: Twitter
5.1. Twitter setup and walkthrough
5.2. Content strategy to get the most out of Twitter
5.3. Twitter hashtag strategy
5.4. Twitter engagement strategies
5.5. Using Twitter for customer service 101
5.6. How to use Twitter analytics

Module 6: Working As A Social Media Manager
6.1. What does a social media manager do?
6.2. How to find work as a social media manager
6.3. How to become a freelance social media manager
6.4. Building a social media manager resume: final thoughts and tips



Market your Business
Get your voice heard in a crowded marketplace. Attract the right clients and boost your business by following these lessons.

Marketing is a broad term, encompassing many tools, strategies and approaches. Public relations, advertising, networking and sales all fall under the marketing umbrella. Approaching the promotion of your brand - your business - with a clear, precisely targeted marketing strategy is what you need to ensure success. It’s essential that before you start any promotion, you have a good grounding in the theory and principles of marketing and also how you can best apply them to your business.

Course Breakdown
Module 1: Marketing
What is marketing?
Customers needs and wants
Marketing research
Market research: what to look at and where to find it
Segmentation
Positioning
The 4 Ps – Product, Price, Place, Promotion
Three more Ps – People, Process, Physical environment
Product development
Pricing strategy
Credit and payment terms
Promotion channels

Module 2: Your Marketing Plan
Why have a marketing plan?
Essential components for a marketing plan
Sample marketing plan

Module 3: Low Cost Marketing Techniques
Business image
Increase your visibility in your community
Referrals
Build a mailing list
Business networking

Module 4: Developing Your Brand
Brand identity
Differentiate
Brand name and logo
Building your brand personality
How?
Believe in your brand and your customers will too

Module 5: Your Website
Why do you need a website?
Setting up a website
Creating good content
The copy
Search engine optimisation, SEO
Website analytics
Benefits of blogging

Module 6: Social Media And Online Marketing
What is online marketing?
The power of social media
Rules of engagement
Prepare a social media marketing plan
Manage your online presence
How to be likeable on social media
A picture is worth a thousand words
Facebook
LinkedIn
Google + Business
Twitter
Blog
YouTube
Pinterest
Skype
Email marketing

Module 7: Public Relations And Advertising
Look for PR opportunities
Brainstorming
Writing an effective press release
Radio/Press interview
Generate newsworthy ideas
Advertising

Module 8: Sales
Sales campaigns
Your sales pitch
Lead generation
Pay per click advertising (PPC) and selling online



Become an SEO Expert
Use the high-value advice in this online course to increase the quality and quantity of your website traffic. Learn proven SEO strategies and outrank your rivals!

What you will learn
  • How will I get to the holy grail of page 1 on Google?
  • What exactly is SEO and why is it so important for business success?
  • What are keywords? How do I find them? How do I know which keywords to use?
  • What does it mean to optimize your website? How will it benefit me?  
  • What are backlinks and how do I use them effectively?
  • How can I use social media to strengthen my brand?
Course Breakdown
Module 1: Introduction To Seo
1.1. Meet your tutor, digital marketing expert Diego Davila
1.2. Course overview
1.3. An introduction to SEO and why it’s important for your brand
1.4. Ten crucial SEO ranking factors you need to know

Module 2: Developing Keyword Strategies
2.1. What are keywords and why are they important?
2.2. Performing effective keyword research with Google keyword planner
2.3. The best keyword research tools
2.4. Domain authority and trustworthiness

Module 3: Preparing Your Website For Seo
3.1. Optimizing your WordPress website
3.2. Migrating your website from Http to Https
3.3. Making your website mobile-friendly
3.4. Checking your website page speed
3.5. Optimizing your website with the Yoast SEO plugin
3.6. More advanced techniques

Module 4: Establish Your Business And Online Brand
4.1. SEO strategy to establish your business and brand online
4.2. The importance of backlinks
4.3. Great ideas to unlock the power of backlinks
4.4. Create a Google My Business profile

Module 5: The Power Of Social Media And Video
5.1. The importance of video
5.2. SEO for your YouTube channel
5.3. Optimizing SEO for Facebook, Instagram and Twitter
5.4. Setting up social media post scheduling

Module 6: Bringing It All Together
6.1. How to find directories to submit your website
6.2. Key point review
6.3. Farewell and final words



Start your Business
Starting a new business is a very exciting prospect. It’s also a serious project which needs careful preparation and sensible implementation. Equip yourself with essential tool before you start planning to give yourself the best chance of success. Sign up for Start Your Business course today and make it the first step towards your dazzling new future!

What you will learn
  • Preparation, we’ll get you to explore your inner entrepreneur and recognize the skills and talents needed to make a success of running a business.
  • Introduction to Marketing, gives you a solid grounding on the basic principles of marketing plus really practical advice
  • Setting up your business, takes you through the less exciting but necessary formalities around your business structure, business name, intellectual property, legal obligations and registering your business
  • Running your business, we get really practical and explain about budgets and cash flow, accounting and taxes
  • Business Plan shows you the requirements for a business plan and where to find templates and samples to guide you to complete yours
  • Launching your business, rounds off with the more exciting elements of introducing your new business to the world
Course Breakdown
Module 1: Preparation – Before You Start Your Business
Self-assessment. Are you an entrepreneur?
Market Research and competition analysis
Developing, assessing and testing your idea
Funding – how to finance your business idea
Availing of help

Module 2: Preparation – Introduction To Marketing
Income sources and pricing
Marketing, advertising, promotion
Building your marketing and sales strategy
Make full use of technology

Module 3: Setting Up Your Business
Your business structure
Business name, brands and intellectual property
Legislation/regulation/permissions
Registering the business

Module 4: Running Your Business
Budgets and cash flow
Accounting, record keeping and taxes
Business bank account and online banking
Arranging finance
Insurance
Premises
Home based business
Staff, motivation and training

Module 5: Business Plan
What is a business plan and why do you need one?
Sections in the business plan
Access help to write your plan

Module 6: Launching Your Business
Planning a successful business launch
Time management and delegation
Personal development
Building your business network



Profitable eCommerce Management
Start selling products online and learn everything from pricing strategies to purchaser protection policies. Create your own profitable online store with this course!

What you will learn
Experienced instructor covers everything you need to know from signing up, setting up your store, catching the attention of customers, getting positive reviews and more. The course also covers marketing, promotion and how to increase sales through the effective use of social media.

Course Breakdown
Module 1: Introduction
1.1 What this course is, and what it isn't
1.2 What exactly is an online 'marketplace', anyway?
1.3 Benefits of online selling
1.4 Is this right for you?
1.5 What will you sell?

Module 2: Getting Started
2.1 Choosing what platform is right for you
2.2 What's involved in setting up your account
2.3 Choosing a merchant name / brand
2.4 Choosing what products to sell

Module 3: The 3 P’s - Pricing, Product Launch, Policies
3.1 Pricing your product
3.2 Product launch strategies
3.3 In-market advertising
3.4 Social media
3.5 Seller and purchaser protection policies

Module 4: Elements Of A Great Listing
4.1 Maximizing discoverability
4.2 Profiles and pictures
4.3 Describing your products
4.4 Getting positive reviews

Module 5: Managing Your Own Web Site Shop
5.1 Why and when you want your own online shop
5.2 Hiring help
5.3 How to accept orders and receive payment
5.4 Accounting: Income and expenses
5.5 Communicating with buyers and customer service

Module 6: Harness The Power Of Social Selling
6.1 Quick introduction
6.2 Deciding which social networks you'll use
6.3 Virtual assistants and scheduling tools: How they can help in marketing and operations
6.4 Interacting with customers on social media
6.5 Setting up and selling in a Facebook account


International Open Academy

Το International Open Academy προσφέρει κορυφαία ποιοτική εκπαίδευση για όλους, με διεθνές αναγνωρισμένο πιστοποιητικό ICOES (International Council for Online Educational Standards- www.icoes.org) - accreditation number ICOES/00763/13/36. Είναι επίσης αναγνωρισμένο κέντρο εκπαίδευσης από το TQUK (Training Qualifications UK) από το 2019 (TQUK Centre Number: C001157).

Διαθέτει μεγάλη ποικιλία με διάφορα θέματα και μπορείτε να επιλέξετε ανάμεσα από 170 μαθήματα από κατηγορίες όπως: Animal Science & Care, Beauty & Fashion, Business & Careers, Computing & IT, Cooking, Criminology, Event Management, Hobbies, 
Interior Design, Languages, Life Skills, Parenting, Photography, Sport, Writing & Media Skills.

Επίσης διαθέτει και πιστοποίηση CPD/CE
*CPD Membership Number: 10817

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